About Joburg Film Office

Why focus on film in Joburg?

Every international production that can be persuaded to shoot on location in a particular destination means global exposure of the country’s brand and positive images to a wider market, a high-profile, low-impact injection of foreign currency that stimulates small business activity which in turn leads to job creation, contributing to overall Economic Growth of the city.

The Johannesburg Film Industry is the beating heart of the South African film and video sector; it is connected internationally like no other, it is responsible for a majority of the production of all kinds of content, it is the home of all the nation’s major broadcasters, cinema chains, distribution companies and industry organizations. Existing research suggests that this business is already worth around R8 billion a year in economic impact.


Our Vision at the Joburg Film Office is to be the preferred conduit that positions the City of Joburg  as a global destination for film production.

Our Mission is to develop and implement strategies that will enable Joburg to be a competitive global production location.

Our Goals are to:

  1. Enhance the international image of Joburg as an attractive, film-friendly destination;
  2. Create a conduit that streamlines the permitting process;
  3. Reduce the time and cost of getting to production
  4. Collaborate with other tiers of government;
  5. Safeguard the interests of the industry as well as residents and businesses affected by film;
  6. Facilitate the increase of local content and audiences;
  7. To yield the economic contribution of Film to Joburg and support industry transformation.

Take a look at some of the incredible locations Johannesburg has to offer.

See what our magnificent city has to offer you and your upcoming projects. Simply click on the image on the right to watch.